CSR Guidelines for the Financial Sector - page 59

CSRGUIDELINES FOR THE FINANCIAL SECTOR
46
In discussing policies, it is important to outline the value of ensuring employees awareness on such policies. This also
includes training and capacity building onCSR itself [See below under employee engagement].
Culture
The task of integrating and embedding a culture of CSR into theworkplace falls under the responsibility of the
Human Resource (“HR”) Department and theirmanagement. Internal communication is often funneled through the
HR department and accordingly it is through such department that a change in an organization’s culture can begin
and this is whereHR leadership plays a critical role in coordinationwith uppermanagement to adopt CSR into their
core business strategies.
HR should be held responsible to effectively communicate the necessary CSRmessage and values that the
organization desires to instill. This infiltrates all departments, operations and key to all decision-making processes.
Some key practices that can instill CSR as awork culture include:
- Buildingmomentum for change by framingCSR as
•A financial opportunity, or try to put it in quantitative terms
• Part of everyday business language; avoid emotional language
• Innovation or about being cutting edge
• Being about quality of service or product
- FosteringCommitment towards CSR by:
• PrioritizingCSR issues in decisionmaking
•DemonstratingCSR commitment through leadership and “walking thewalk”
•Making it easier and providing support for employees tomakeCSR decisions
Strategy
Focus Area
PolicyNecessary
- Is there a policy for corporate community involvement?
- Is there a structure for stakeholder engagement in general?
It is difficult to discuss community related policies without realizing the importance of stakeholder
engagement. Therefore, we inquired through theCSR Survey towhat extent do the financial
institutions believe that stakeholder engagement canminimize or facilitate riskmanagement. The
responses we receivedwere:
Community
62%
To a great extent
Sometimes
Coincidentlymaybe Not at all related
31%
4%
3%
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