CSR Guidelines for the Financial Sector - page 38

CSRGUIDELINES FOR THE FINANCIAL SECTOR
24
Why do youneedaCSR Strategy?
When you don’t knowwhere you are going how can you get there? This applies toCSR asmuch as it does with any
other business approach. ACSR strategy helps provide a direction for organizations to focus on to ensure that an
organizations’ CSR investment actually reaps some benefit to the business. Also, it ensures that an organizations CSR
investment and direction is alignedwith that of the business.
When contemplating the strategic need for aCSR Strategy, we asked the financial institutions the following questions
and received the respective answers:
Having aCSR Strategy drivesmore strategic investments which results in higher impact in the areas invested in. i.e. a
CSR Strategy focused on educationwould incorporatemoreCSR focused initiatives on education resulting inmore
investment in one place creatingmore impact for the objective of the focus, in this case, education.
Are your CSRactivities alignedwith
your core objectives or interests?
Howmuch of your current
CSR initatives are strategic?
None
23%
Most
Some
46%
31%
None
31%
Most
Some
65%
4%
1...,28,29,30,31,32,33,34,35,36,37 39,40,41,42,43,44,45,46,47,48,...87
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