CSR Guidelines for the Financial Sector - page 13

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CSRGUIDELINES FOR THE FINANCIAL SECTOR
Lip Service.
This is amaturity level were organizations appreciate that theymust doCSR but currently only appear
to doCSRwithout a strategy nor any buy-in from the employees. It is a form of greenwashing through publicizing
one or two basic projects such as adoption and sponsorship of activities, charities etc.
Vision.
An organization at thismaturity level has the basic principles and awareness needed and is driven by a
select number of enthusiasts with some key projects but on ad hoc basis andwithout a strategy. There is some buy-in
from employees and probably certainCSR goals based on the organization’s values.
Management System/ Profit Center.
An organization at this stage realizes profit fromCSR through savings
made from energy efficiency and other CSR activities. The organization has certain policies in place to consider CSR
and has its corporate responsibility definedwith short-term targets on projectsmanagedwith some reporting.
Full Integration /Growth Engine.
An organization at this stage is verymature in terms of a clear commitment
with the necessary leadership to create a culture for CSRmatchedwith the needed policies. CSR is implemented in a
structured and integratedmatter as part of the business with a clear CSR strategy in placewith long-term goals as a
differentiator leading to growth.
Guidelines Structure:
TheseCSRGuidelines are intended to provide background information for organizations with respect to each
practice. Each practice is defined in terms of its potential maturity enabling organizations to review and assess their
performance.
Also, each section is coupledwith examples, tools, tips and points for consideration for organizations to develop their
CSR capacities, policies and practices as they deem necessary or appropriate depending onwhere they are andwere
they wish to be.
Value
Compliance:
• Reactive to
Legislation to
legislation and
market trends
Lip Service:
•No strategy
•No buy – in
•Greenwashing
•One or tow
projects
publicized about
•Adoption and
sponsorship of
activates ,
charities etc…
VISION:
•Driven by
enthusiasts
•NO strategy
•Number of
projects ad hoc
basis
• Limited staff buy
– in
•Certain goals
based on
company’s values
Management
System / profit
Center:
• Policies in place
to consider CSR
• Responsibility
defined
• Short term
targets and
projectsmanaged
and reported on
• Saving aremade
form efficiency
and other CSR
activities
Full Integration
Growth engine:
• clear
commitment and
leadership
• Strategy in place
• Long term goals
• Policies and
culture present
•CSR is central to
the business a
differentiator
leading to growth
Maturity
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